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Monday, 19 November 2007

Jamie Caliri "Dragon" and "Lemony Snicket's A Series Of Unfortunate Events"















If you are a company the size of United Airlines you can afford the best and Jamie Caliri must be in that bracket. In this the second post about their It's Time to Fly campaign I feature their award winning Dragon. It won an Annie in 2006 for Best Animated Television Commercial. The ad is almost a movie in its own right. Father tucks up child in bed and then takes a passing white swan (maybe albatross, white eagle) and flies towards a confrontation with a dragon having first sat round a table with his knights. It's heroic stuff, quite wonderfully animated with a swagger and style that carries it straight away into the classic mould. This is one that hits the spot, forces itself on you. Normally I venture a few words about how the animation was made; in this instance you may watch The Making of Dragon. From the United Airlines site you can also download a high resolution copy of the movie. It really is stunning. Born in 1970 in Buffalo, New York, Jamie Caliri is a equally famous for the fabulous credit sequence for the James Carey movie, Lemony Snicket's A Series Of Unfortunate Events. The link, by the way, is to the credits. These fit the movie like a glove, with a dark but whimsical quality. Again, we seem to be watching a full movie, so rich is it in its own right. Jamie's technique in both cases is stop motion photography with finely drawn cut-outs. He is one of the directors for the splendid Duck Studios. There one can enjoy Jamie's other work, including Morphine. Jamie is the brother of Mario, from The Wallflowers.

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