Friday, 16 November 2007

Wendy Tilby & Amanda Forbis "The Meeting"

The Meeting is one of a number of television commercials produced for United Airlines that I intend to feature in the next few days. To the best of my knowledge none have featured in the UK. A young business executive is working through the company's figures prior to making an important presentation to the board. An internal flight later, and after reporting to company headquarters, she is a little taken aback when the executives are fearsome wild animals. Can she win them over? The two directors, Wendy Tilby and Amanda Forbis, have already featured here for their When the Day Breaks. The ad was the sole winner of the Advertising Film award at Annecy 2007. Despite featuring animals in human roles, The Meeting is quite different to When Day Breaks in having a more precise drawing style than the pastel shades of the earlier work. The "It's time to fly" campaign is a joy and has had great success, given its emphasise on customer relations, in restoring public confidence in the airline since they filed for bankruptcy in 2002. All the ads have in common their use of Rhapsody in Blue by George Gershwin. The music is some eighty years old, the company having purchased the commercial rights to the music several years ago. The link is to a Quicktime, high resolution file downloadable from the United Airlines website. As I am producing a unit of work for my students on the advertising campaign there will be more related posts to come. It's a remarkably varied series and as an added bonus enjoy two flash banners. The first features butterflies, the second five birds on a finger.

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