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Tuesday, 29 April 2008

Coca-Cola Refreshing Filmmaker’s Award 2008 - Austin Formato: "The Museum"







Austin Formato's commercial for Coca Cola, The Museum, was the winner of the Coca-Cola Refreshing Filmmaker Award for 2008 with a projected 21,000 cinema screens across the USA due to see the commercial. The story is a clever one. Based in a museum art gallery in which various artistic masterpieces are displayed, a figure from the Degas portrait takes a shine to a bottle of the magic substance and reaches out of her canvas to steal the thing. Not to be outdone, Abby dives into the canvas and chases the girl around until she has retrieved the substance, allowing just sufficient time for boyfriend Jake to work out an ingenious escape route. The (in this order I think) Degas, Van Gogh, Picasso and Warhol paintings are well integrated into the action and the whole is a pleasing confection of live action and animation. Thirteen of the USA's top film schools were involved allowing them a real commercial commission with one of the great brands, not to mention $10,000 and glory. Austin teaches, presumably part-time, Commercial Production at the University of Southern California, School of Cinema / Television. He is clearly destined for the top; his summer school must be something special. By the way, speaking as an animation teacher it is very beneficial to see the storyboard.

6 comments:

Anonymous said...

how can i see the short?

Ian Lumsden said...

Click on the "2008 Winner" in the left hand side panel. Happy Christmas, Anon.

Will Kim said...

Thank you for posting this!!
I worked on the first animation segment , dega's painting animation :)

Ian Lumsden said...

One of the classier commercials I've covered, Will. Any other work you'd like me to cover or is it all academia now?

Will Kim said...

You can check out more of my stuff including my animation reel here on my website. www.willkim.net thanks!!

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