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Wednesday, 2 July 2008

Tony White










You will not find a more knowledgeable animator than Tony White. His blog, Pencil Lines, is a mine of information concerning 2D animation as he passes his acquired wisdom and skills to a new generation. He set up the Animaticus Foundation, a non profit organisation, to further that objective. His Fire Gods, previewed here two days ago was the first project by them. It is his commercial work for television that concerns us today. He has recently posted some of his archive work on YouTube. Purina is a cat food and with delectable artistic skill Tony sketches the cat on screen as it comes to life beneath his pencil. He describes it as his most difficult commission. As an exercise in technique it is quite awesome to watch. Meanwhile in a surreal advert for Ariston in which we are treated to beach and under the sea scenes we can also be impressed by the snappiest and complementary voice-over and use of rhyme. If it were not for rather antiquated technology on offer the ad for Sony’s tape could go out today with its white and black swans dancing to the music of (Sony) Swan Lake. However it Tony's advert for Lamont Lager that most lingers in my memory for its Tolkienesque imagery, made in that form because the client liked the fantasy genre: big screen treatment no less with booming voice and movie music to match. This and other anecdotes or priceless technical explanations are included in his written commentary that renders his YouTube archive videos essential viewing for anyone considering entering the animation profession. Not many are blessed with his skill however. Now a resident of the USA, Tony was originally trained in London at the East Ham Technical College.

1 comment:

Tony White said...

Hi Ian.

Thank you for featuring my work in your excellent animation blogsite.

Advertising commercials were a frustrating medium to work in. They did provide for budgets and ideas big enough for us to express our skills at levels approaching Hollywood movies… and they did give us opportunities to hone our skills at this elevated level, as well as train young animators at this level too. However the downside was that the commercial aired for a few times, often in a limited area, meaning that your work was seen by a relatively few people and then never again!

Anyway, thank you for giving some of my spots an additional exposure.

FYI: I was responsible for conceiving, directing and animating the titles for the 'Pink Panther Strikes Again' movie titles when I was at Richard Williams Studio in the late 1970's. This gave me the greatest joy of all as this involved a recognizable character, it was seen on the big screen around the world and the film is still regularly shown today!

I never again captured that thrill with my work in such a public and perenial way. I therefore seek to discover this again through the Animaticus Foundation... not just for myself but for young animators who wish to work at the highest levels and yet who are at the very beginning of their careers.

Keep up the good work!

Tony. :^{)}=-