You will not find a more knowledgeable animator than Tony White. His blog, Pencil Lines, is a mine of information concerning 2D animation as he passes his acquired wisdom and skills to a new generation. He set up the Animaticus Foundation, a non profit organisation, to further that objective. His Fire Gods, previewed here two days ago was the first project by them. It is his commercial work for television that concerns us today. He has recently posted some of his archive work on YouTube. Purina is a cat food and with delectable artistic skill Tony sketches the cat on screen as it comes to life beneath his pencil. He describes it as his most difficult commission. As an exercise in technique it is quite awesome to watch. Meanwhile in a surreal advert for Ariston in which we are treated to beach and under the sea scenes we can also be impressed by the snappiest and complementary voice-over and use of rhyme. If it were not for rather antiquated technology on offer the ad for Sony’s tape could go out today with its white and black swans dancing to the music of (Sony) Swan Lake. However it Tony's advert for Lamont Lager that most lingers in my memory for its Tolkienesque imagery, made in that form because the client liked the fantasy genre: big screen treatment no less with booming voice and movie music to match. This and other anecdotes or priceless technical explanations are included in his written commentary that renders his YouTube archive videos essential viewing for anyone considering entering the animation profession. Not many are blessed with his skill however. Now a resident of the USA, Tony was originally trained in London at the East Ham Technical College.