Translate

Friday, 22 May 2009

Anton Groves & Saatchi and Saatchi Romania "Choices" (2009)





Choices explores the options every child has or rather has not in a study of one young girl's possible futures, a child born into a squabbling household where dad takes his eyes off the road ahead; another possible direction is child prostitution via cigarettes, alcohol and drugs. I often point out the desirability of a particular animation form for the specific task. Here the director Anton Groves uses cardboard cutouts, thousands of them by all accounts, supplemented by stop motion and digital animation - a spot of alpha and the girl is a ghost. The effect is of the classroom with simple percussive music supporting a collage effect of stuck on figures of card. And very appropriate to the child's tale, for although the girl grows to adolescence she is still very much the child. Her entry into the adult's car is chilling in its implications, but it is foreshadowed the moment she ignores the ice-cream van and taps on a car window begging for coins. A thought-provoking, professional short then from Saatchi & Saatchi Romania whose creative directors were Jorg Riommi and Daniela Nedelschi whilst the UK's Anton directed for Studioset. The charity is United Way Romania (http://www.unitedway.ro/). I understand that the piece is up for the Cannes Advertising Competition the winners of which are due to be announced any day now.

1 comment:

Anonymous said...

Resident functions ground breaking know-how to set-up amazing swiss wrist watches. An example of its increasingly popular strains is a chanel replica handbags Environmentally friendly Commute Chronograph vary this offers genuine time frame always keeping performance by using chronograph capacities sold inside an exquisite style and design. Jewel a home based business interacting with or perhaps public conduct, a person's sophisticated Resident Chronograph look at is a fantastic adornment this behaves to create outside a person's louis vuitton replica sale. A Resident Chronograph Environmentally friendly Commute different watches will be amazingly fashioned, high-quality plus sophisticated different watches. Making use of the radical Eco-Drive know-how in such a look at, Resident is designed with a inexperienced supplement to your eco-friendly sensitive shopper. A person's sophisticated Resident Chronograph look at rates on its own using lumination this means you will never need to restore energy. When you put it on and also get them so that you can lumination, a look at hublot replica uk so that you can ask for plus performance without the need of disruption. High-quality is definitely viewed while in the engineering of the Resident environmentally friendly commute look at. So offers stainless-steel, which will, when everyone believes is rather robust plus long-lasting. Your stainless hublot replica bracelets which includes a times through form is definitely cartier replica just what exactly you should obtain around Resident Chronograph different watches, just as before your trademark with high-quality.