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Saturday, 19 September 2009

Chuck & Lulu "Bunny Fusion" (Duracel 2009)



More bunnies and none of that insipid white. Have I mentioned my favourite colour is pink? Better not. Bunny Fusion has more duplicates than Xerox and Gestetner combined and all pink bunnies. It's a commercial for long lasting Duracell with bunnies leaping in their millions, morphing into sumo wrestlers and elephants. It is the first commission for Paris based Chuck & Lulu with Nick Hine as Creative Director, Chris Garbutt Executive Creative Director and Antoaneta Metchanova Art Director. A very nice piece but it ended too quickly. I would have expected Duracell to have gone on longer. And my favourite colour, to maintain any credentials, is not pink.

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