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Tuesday, 1 December 2009

Greenpeace Video for Greece (Myrmigi Design House 2009)




Here’s a contrast to the Nexus ad. For wont of a better title, the Greenpeace Video for Greece was made for the organisation by Myrmigi Design House. I am unable to follow the Greek lettering but the gentle pace of the promotional video designed to rebrand the organisation in Greece is most engaging. Power station towers are squashed into windmills and a hand shelters the trees from the beastly bulldozer. Save the water and watch the tomatoes blush the brightest red. I’m tempted to use the word cute. Of course, one cannot use words like cute when the world is endangered. The piece gets its message across however: Greenpeace cares for the world. In a cute way.

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