Friday, 4 December 2009

Psyop "Happy Holidays" (2009)

An addition to a review I wrote in September - ad for the UPS Store and it's a seasonal one at that. (I normally have to scrabble around for seasonal offerings later in the month. I will kick myself.) Psyop’s Happy Holidays is, as I said about the series then, made in the style of corrugated cardboard although purely CGI. Their latest ad has the company packaging and distributing packages across the globe. Before our very eyes an animated pop-up book unfolds its magic in which factory, the innards of a giant clock, planet and a festive Christmas scene are hives of activity. We don’t get the ads in the UK. Psyop is a studio with a client list to die for featuring at present a notable Michelin commercial on the front page.

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