Saturday, 6 February 2010

Francois Alaux, Herve de Crecy, Ludovic Houplain (H5) "Logorama" (2009)

From a domestic satire yesterday to today's foray into this year's Oscar nominated films, and a spectacular satire it is too, much more explicit in its language, targeting popular culture and Hollywood violence. Or is it revelling in it all? Logorama might just be my favourite short of those selected though I shall be writing about each one in turn. Using some 2000 logos from the world's finest companies, the directors, Francois Alaux, Herve de Crecy and Ludovic Houplain - collectively H5 - have created a seventeen minute blockbuster of a movie set in Los Angeles in which two Michelin Men cops combat a maniac killer dressed as a clown (Ronald McDonald), the savagery and chaos acting as a precurser for even more pervasive devastation as an earthquake adds to the fun. For fun it is. Michelin Man enters KFC verbalising the mantra "small salad, glass of water" to emerge immediately prior to the car chase laden with French Fries and fizzy drink, or the Green Giant threatening to show his heiney to the brats who have just shown there's to the pussy in the cage that bears so much more than a mere striking resemblance to a certain film company trademark. The chase is great fun, the villain apologises for the killing spree, there's corpses everywhere whilst the city looks like Legoland gone ape. When the eruption takes place the world is awash with oil, as ever perhaps though not as in (or over) your face as here. An irreverent pastiche of consumer society with lots of subtle and not so subtle play on brands, advertising and the denizens of that world - the Haribo Kid, Bob's Big Boy and Mr. Pringle. Ingenius product placement then, furious tempo, sheer unrelenting action and laughter in a startlingly original, for all it is unoriginal, world of CGI. Should the link go down, the movie is currently on YouTube in two sections - Logorama and (part 2).

1 comment:

Anonymous said...

great short - just love it! does anyone know what kind of animation software was used to produce Logorama?