Monday, 22 March 2010

Candy Kugel "What I Want" (Norah York 2005)

An animation need not be overly sophisticated to succeed. Candy Kugel’s music video from 2005 for Norah York, What I Want, employs the printed lyrics themselves in colour coordinated fashion and some simple figures reaching out for or chasing each other. It's what they want. Some of the best designs the world over are pared down to essential details. And the song is infectious. Norah bumped into Candy on the street and offered the New York director the chance to make a video of her latest song. Delightful in sound and execution. Sophisticated.

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