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Saturday, 13 March 2010

Rémy M.Larochelle "Extravaganza" (2010)






A transition from black and white to colour is certainly not original though in Rémy M.Larochelle’s competition entry for a 30 second ad for Doritos he introduces the distinctive paprika colour of the product rather nicely. His Extravaganza has a pot bellied, conspicuously male, beastie creeping somewhat furtively through a forest in search of something paprika coloured to eat. Guess what it is? The forest is an interesting creation and there's a cheerful tune to accompany lunch. Well made and a wry sense of humour so I wish Rémy well.

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