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Saturday, 9 October 2010

Psyop & MassMarket "The Dread" (2010)

The Dread has rather more turbo charged brio than your average automobile commercial. The Nissan Duke’s gleaming metallic red is given prominence by being placed in a car demolition zone, all grey escaping steam, detritus and terrorising 500 ton "Dread", a vast maker of scrap whose nemesis this time is not an Arnold Schwarzenegger but Duke. A Big Brother-like projection of the narrator voices the drama of it all but the undoubted star is the CG of Psyop (slogan "Persuade, Change and Influence") with impressive visual effects from MassMarket. Would I buy the car based on the ad? I might, were I single, younger. And allowed! Thanks both to Shannon Stephaniuk and Jaime Chen for their separate recommendation, of ad not necessarily car.

12 comments:

Wonder twins 1 said...

we love animations too :-) We made some gifs ourselves on our blog.

http://presentationanimation.blogspot.com/2010/11/compete-with-yourself.html

We really enjoy making them as much as we enjoy learning from people who know how to make them and people who make articles about animations.

We love your graphics as well. hope we can be blogmates. have a pleasant day! :-)

Steve said...

Wow. Interesting. Thanks for sharing.

eabner said...

I think the Dread commercial is very good. This is a great example of animation at its work.

Cool 3d Program

Cabeça Feminina said...

Achei seu blog mt interessant e estou seguindo-o

qnd pudr, de uma pssadinha no meu?

bjoos


http://cabecafeminina.blogspot.com

Alex Zamorano said...

Have you seen the latest David O'Reilly film?

http://art-watches.blogspot.com/2011/02/animation-for-everyone-except-children.html

So freaking good. Really what animation can be.

rental elf said...

Very nice, thanks.

dedicated exchange server hosting said...

wonderful work!Keep up the good job!

Boutique Website Design said...

Love the title. Psyop & MassMarket "The Dread" (2010)!!!

Seth Hymes said...

It's definitely style over substance, again and again. I wouldn't buy the car based on this buy I might hire the animators.

"TORI CAT" said...

Hi Ian!
How are you?
Hope all is well?
I love your animation blog. It is a shame to not see you posting recently.
I hope all is well.
Thanks again for all your support with favelados.
Best wishes and kindest regards,
TOri.x

Jericho Barquez said...

I love animations..it's so good to see that our industry is now engaged to animation, a 3D animation...

Ian Lumsden said...

Thanks for the concern, Tori. I took a year off when I left teaching. Nothing at all ominous. In fact I'm more refreshed than ever. The new term here in the UK starts soon and so will this blog. I'm reinvigorated.