Saturday, 9 October 2010
Psyop & MassMarket "The Dread" (2010)
The Dread has rather more turbo charged brio than your average automobile commercial. The Nissan Duke’s gleaming metallic red is given prominence by being placed in a car demolition zone, all grey escaping steam, detritus and terrorising 500 ton "Dread", a vast maker of scrap whose nemesis this time is not an Arnold Schwarzenegger but Duke. A Big Brother-like projection of the narrator voices the drama of it all but the undoubted star is the CG of Psyop (slogan "Persuade, Change and Influence") with impressive visual effects from MassMarket. Would I buy the car based on the ad? I might, were I single, younger. And allowed! Thanks both to Shannon Stephaniuk and Jaime Chen for their separate recommendation, of ad not necessarily car.