Saturday, 3 September 2011
"Skoda: Curriculum Vitae" (weareflink, 2011)
A couple of decades ago perhaps, Škoda used to be something of a joke here in the UK. Not now. Not with beautifully engineered vehicles, motoring awards galore and sophisticated ads like - Skoda: Curriculum Vitae from Leagas Delaney, Praha though the animation was made by Hamburg's weareflink. Commencing with a live action sequence showing one of the motor company's employees preparing his CV, the piece moves into a paper universe of CG newsprint. I have commented before on the ability of CG to emulate stop motion, including origami. Here the world of the automobile factory and indeed some of the sights of our wondrous planet come to life quite beautifully using, amongst other “PaperTools”, Autodesk Softimag. For more technical explanation of the process have a look at the Munich based work of the design team, via Christian Schnellhammer's blog (Martin Sächsinger, Nils Engler and Stefan Galleithner were the others)."Simply Clever" is the message from the globally ambitious Skoda. Ads like this move the company up-market indeed. So much so that I take delivery of a new Skoda Superb Combi next week. Upwardly mobile.