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Saturday, 7 April 2012

"Bose: The Power of Sound" Jerry van de Beek and Betsy de Fries (2011)

It is a pleasure to see the work of skilled professionals and Jerry van de Beek and Betsy de Fries (littlefluffyclouds) are consummate professionals. Bose: The Power of Sound embraces a host of animation techniques, from 2D to 3D to origami. Jerry is a master, artist and technician both, employing whatever software, or scissors, it takes to convey the message. Given a high end product like Bose, it figures the one minute piece requires something extra special. Technologically advanced article waveforms emanate from the music itself, scissored horses and cranes soar through the skies and scarlet sampans traverse the ocean; there is even a mathematical Fibonacci sequence of numbers in free flight. This orchestral and visual feast is a masterclass. I've not asked but I guess the ad is linked to the tsunami that hit Japan. The giant wave crashes down and soaring out of the explosion red flowers climb towards the moon. It seems like a rebirth to me, a proud nation responding to devastating adversity. I need to add that I had intended, and still do, to write about two other ads in the small (in size not stature) California studio's impressive library of work, one a very traditional cartoon (like they used to do it) and, secondly, a follow-up to an earlier piece I had written about on the blog. But I got waylaid. Jerry, by the way, hails from the Netherlands and producer Betsy from the UK. It's warmer in California.

2 comments:

STC Technologies said...

What do Americans like to do best? Drive, drive, drive! Hey people, it’s a vast and beautiful country out there and there’s lots to see. But in this age of rising gas prices how can we satisfy our yearning to explore, save money and still be true to our conscience and the planet by being ever “greener”?

Well, like Toyota says in this ad campaign, brought to you by the creative team at Hoffman Lewis, drive a hybrid and you can have it all. Statistics show that you can drive more 535 miles in a Prius averaging 50 MPG. Catch Lucy as she drives across the country underlining the point and take a quiz on-line at www.toyota.com to see which car fits your needs. Toyota – Do the Math.

Nimbly animated by our very own team here at Little Fluffy Clouds, this multi-spot full campaign includes TV, print, radio and web. Voiced by San Francisco favorite, Denny Delp. Lucy airs from April 2012. It’s fast, it’s fun and it’s cost effective - Save the Planet!
STC Technologies

Concept draw said...

I like the idea of rebirth used in the Bose ad. Like Haiti, Japan has suffered a major disaster but the country will recover.

Animation is a powerful tool. People can use it to create things that only exist in their imagination as well as to recreate images that have been lost in the past.

Advertisers are embracing the technology more and more.