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Wednesday, 4 April 2012

Mario Addis "Casse Rurali Trentine" (2011)

Advertising has always pointed the way to the good life. As does this spot for Italian bank, Casse Rurali Trentine. Pointing is rather appropriate for there is much of that with goddesses and eagle soaring over the Italian landscape to the delight of the populace. Dionysian it isn't but the picnic seems fun and such a lovely waitress. Mario Addis and art director, Luca Franceschin choose a free-wheeling, sketch book style with vim. Italian banks need vim. As do Greek, Spanish, Irish, British ... We all need vim.


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