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Friday, 6 April 2012

Yves Geleyn "Snow Angels" (2010)

Snow Angels provides the kind of video I like to show the kids. Rose takes it seriously for the purposes of discussion. Matilda believes. How do angels come to earth? Obviously, it's on a snowflake. Yves Geleyn was employed by a Greek yoghurt company to make this seasonal tale for children of all ages. The moral is that one needs to give at Christmas, or whenever your faith allows. Reading from Yves' blog, I gather it was inspired by Hamdi Ulukaya, the CEO of Chobani yogurt, who recalls a tale his own father told him. The Turkish born entrepreneur has seen his company boom as demand for his particular yoghurt style has surged. Indeed I have some samples of Greek Yoghurt in my refrigerator at this very moment. It doesn't say Chobani it says Tesco. But I've been distracted. The film is simply drawn and animated but there's no harm in that. A sweet film, expertly made, and had I been functional at Christmas it would have appeared in that build-up. It's better to give than receive.

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