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Friday, 3 August 2012

BBC Sport's Trailer for London 2012 Olympic Games

My country has been agonising over our preparations for the Olympic Games for years now, wanting to create an event to be proud of. From what I've seen in the past few days the tight organisation has been splendid with a spectacular opening ceremony, smooth operations, not to mention wonderful competition by the athletes. The British public is massively behind both its team and the visitors from over the seas. Which brings me to BBC Sport's Trailer for London 2012. All the drama is captured here to an accompanying soundtrack from Mercury Prize-winners Elbow that fits as stylishly as the snazzy tracksuits all nations seem to clad their athletes in these days. The animation has come under fire for too closely mirroring the acclaimed Lloyd's Bank series of animated ads, an entirely spurious claim in my opinion. We'd not be British if we weren't knocking ourselves but sometimes it can get a tad wearing. Made by Rainey Kelly Campbell Roalfe (RKCR) the sixty second piece is typical of a classy coverage of the Games by the BBC.  A salutory reminder of what my country can do at a time when I have just returned from a region of Northern Europe (Denmark, Sweden, Estonia, Finland Norway and Russia) where the people have won me over as convincingly as the British cyclists, rowers and sailors.

26 comments:

Kimberley said...

Amazing!!!! Definitely gets you all hyped up for the olympics! Wow aren't GB doing well!

Lance said...

Very impressive video, I bet it cost a few million to make that 1 minute.

Anonymous said...

Quite amazing!
I found a nice animation from Germany on youtube:

https://www.youtube.com/watch?v=vV9B-FL-JQQ

oldschool but fascinating!

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